YKK trend 2012
TO EXTREME

WORSENING ECONOMY CONDITIONS AND ESCALATING ENVIRONMENTAL PROBLEMS
HAVE LEFT OUR GLOBAL SOCIETY IN A STATE OF STAGNATION. AS A REACTION,
PEOPLE ARE EXPLORING WHAT MATTERS MOST TO THEM BY LOOKING FOR A SENSE OF
DIRECTION IN WHICH TO GROW. IN THE FIELD OF FASHION, TWO DISTINCT MOVEMENTS
HAVE COME TO THE FOREFRONT, EACH WITH THEIR OWN CLEAR SENSE OF DIRECTION.
ONE MOVEMENT EMBRACES ALL THINGS FUN, EXCITING AND FLASHY.
THE OTHER PURSUES SOFTNESS, RELAXED STYLING AND ALL THINGS SIMPLE.