YKK’s anti-counterfeiting measures
The purposes of our brand protection activities
- Protect the values of the brands.
Prevent counterfeits from damaging the values of both the YKK brand
and our customers’.
- Protect consumers and customers.
Quality assurance and protection of the confidence of our customers.
Why must Counterfeit goods be eliminated?
Counterfeit goods diminish the consumers’ confidence in manufacturers of genuine products, and they undermine brand values. In addition, counterfeits are often defective, especially when manufactured by irresponsible companies. Others feed their profits into criminal organizations.
Counterfeit goods may also contain materials that are dangerous. While there are laws dealing with the use of substances that are harmful to human health and safety, such as REACH in Europe and the CPSIA in the US, counterfeits often do not meet these standards. As such, counterfeit zippers may cause unexpected problems for businesses, including garment makers. We strongly recommend all customers to purchase genuine YKK® zippers through legitimate channels.
The YKK Group will continue to enhance the quality of our products, aiming for a level that cannot be copied by counterfeiters.
Our fight against counterfeiting
We are committed to eradicating counterfeits. Our efforts include market research to actively discover counterfeiting, petitions for seizure by Customs Authorities, requests for raids, and judicial actions. Our goal is to take additional steps to monitor distribution channels while working to eliminate counterfeits and to ensure that all of our customers use genuine YKK products.
Global Anti-Counterfeit Activities
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Brand Protection Partnership
Information exchange meetings
Advertisements featuring our anti-counterfeiting campaigns are published in trade newspapers, etc.
Our activities extend beyond efforts within the Group and often become much more effective when we
exchange information or collaborate with customers and entities within and outside of related industries. We work hand-in-hand with all parties concerned, particularly in revealing violations, seizing goods at Customs, and tackling the problem with fake products being sold at Internet auction sites. Through such activities, the YKK Group strives to strengthen its Brand Protection Partnership (B.P.P.).